Marketing & Copywriting Lead

Job Description

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you’ll be doin

Our Marketing and Copywriting Lead will have a hybrid role with leading and executing marketing strategy for the year and providing administrative communication support to our exclusive multi brand store. He/She will be responsible for representing the the brand through high quality content when promoting it to our stakeholders and institutions.

Copywriting

– Write clean, concise, well-polished content in both, English & Arabic
– Translate content to Arabic
– Draft and edit media releases and other communications materials
– Build and maintain a permanent relationship with the press, regional and international institutions
– Work in close coordination with stakeholders and institutions to ensure all possible media leads are generated and maximized
– Ensure Brand’s tone of voice is adhered to across all written content
– Maintain and monitor all content copy, ensuring that all copy is correct and in line with Managing Director’s vision

Marketing

– Assist in building the marketing strategy for the year
– Assist in providing omnichannel marketing initiatives
– Build relationships with external parties in KSA & UAE such as the mall teams and Saudi / Dubai entities for tourism/entertainment.
– Follow up closely on the plans implementation, schedule and activities in KSA
– Activate key moments, drive awareness to the Riyadh Park store, create small in-store moments to celebrate occasions, push KSA gifting and store visits, and activate local brands in the Fashion Lab and collaborate with them on marketing initiatives.
– Send out briefs in line with all marketing activations
– PR initiatives and gifting
– Main contact in terms of liaising any editorial opportunities with the agency
– Manage guest lists for our events and ensure that the people selected to represent Level Shoes are in line with our brand identity
– Regularly update and maintain the KSA marketing budget
– Concession reports updates

Technical Competencies

– Budgeting
– Communication
– Customer/Market Focus
– Digital Marketing Channels
– Marketing Strategy and Positioning
– Storytelling
– Copywriting and Editing
– Storytelling
– Creativity
– Effective Presentations

Requirements

What you’ll need to succeed

– Being Inclusive
– Collaborating & Influencing with Respect & Trust
– Communicating Effectively
– Content Marketing
– Copywriting & Editing
– Demonstrating Customer Centricity
– Driving Results
– Relationship Building

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.