Social Media Manager

Job Description

Roles & Responsibilities

• Create engaging and high-quality digital content, including social media posts, blog articles, videos, and graphics.
• Develop and implement social media strategies to increase brand visibility and engagement.
• Create and curate engaging content for social media platforms.
• Monitor and analyze social media trends and competitors’ performance.
• Manage social media accounts and ensure consistent brand messaging.
• Manage social media advertising campaigns and budgets.
• Stay abreast of changes in social media platforms’ algorithms and adjust strategies accordingly.
• Collaborate with cross-functional teams to develop content strategies and campaigns that align with business goals.
• Stay up-to-date with industry trends and best practices in digital content creation and distribution.
• Optimize content for SEO and user experience to drive organic traffic and engagement.
• Manage content calendars and ensure timely delivery of content across various digital platforms.
• Work closely with designers, videographers, and photographers to ensure visual assets are aligned with content.
• Edit and proofread content to ensure accuracy, clarity, and consistency.
• Maintain brand voice and style guidelines across all content.
• Collaborate with influencers and brand ambassadors to create and promote content.

Desired Candidate Profile

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 2-3 years of experience in digital content creation, preferably in a similar industry.
• Experience with content management systems and social media platforms.
• Proficiency in Adobe Creative Suite, including Photoshop and Illustrator.
• Strong writing and editing skills, with the ability to adapt to different tones and styles.
• Understanding of SEO principles and best practices.
• Ability to work in a fast-paced, deadline-driven environment.
• Excellent organizational and project management skills.
• Creative thinking and problem-solving abilities.
• Attention to detail and commitment to producing high-quality work.